The brand of a business is what consumers see when they buy a product r a service of that business. This means, that the reputation that a brand has or it create, can have a profound impact on the sales of the business. Oftentimes, some unfortunate incidents occur which can completely destroy the brand image or reputation of the brand. This can lead to massive losses for the business as people start to associate the brand name with whatever unfortunate incident that occurred. This has led to many businesses going under because of the public backlash and the reduced sales that result because of damage to the brand reputation. This is one of the reasons, company’s work tirelessly to protect their rand image and ensure that their brand’s reputation is not damaged in any way.
If an incident happens which reduces or eliminates the brands reputation, then rebranding of the business is necessary. For this purpose, a quality brand identity agency is needed which ensures that the new brand does not bear resemblance to the old one, otherwise, the notoriety of the previous brand can be associated with the new brand as well. At Brandcoucnil, we consider ourselves as rebranding specialists. Our team of dedicated professionals ensures that the new brand we create for your business does not bear any resemblance to the old one. This would ensure that if the previous brand suffered from any shortcomings, these would not be associated with the new brand. Such effective, rebranding can help bring a business back from the grave and can be the sole reason which prevents the business from going bankrupt and shutting down due to the reduced amount of sales. Rebranding can also help in cases where the previous brand has suffered reputation loss which causes sales to reduce but not to the extent that it threatens to close down the business. Rebranding in such a case will be less urgent but nonetheless, can help the business to regrow and reclaim the sales that it had lost.
At Brandcouncil, our specialist team of internal branding consultants ensure that the brand chosen for your business completely represents the business; from the product or service that it provides, to the qualities that it holds dear. This is important whether a new brand is being created for a business for the first time or a business is being rebranded. Since the brand is going to be the image of the business which the consumers are going to be seeing the most, it is essential that it represents the business as accurately as possible. See here for corporate manifesto.
All in all, if quality branding or rebranding for your business is what you desire, whether it be because you are starting a new business or trying to save an old one which has suffered reputation damage, Brandcouncil should be your top choice. With our quality and dedicated team, you can be sure that we will deliver to your expectations!